Panasonik, Pawasonic and similar tweaks are used by manufacturers producing cheap Panasonic counterfeits. Other brands are being faked as well. You can buy Addidas (Adidas) and Nolia (Nokia) and bunch of other fake stuff. I am not quite sure why people do it, perhaps hoping that a lot of consumers do not know how the brand name is spelled.
Same tweaks are used by some web-site optimizers to attract extra visitors from search engines. Just for curiosity I’ve looked at the Google’s results for the word Panasonik. I was surprised to see quite a number of sites using the word Panasonik instead of Panasonic, even in the titles. And those sites are selling not Panasonik counterfeits, but the real stuff.
Please note that this research was done on Russian sites only and may not be true for the English ones.
I believe this kind of tweak is pretty effective for search engine optimization, at least for some words. For example for the word Panasonik about 8000 searches are done monthly in the most popular Russian search engine, Yandex. However, their use will almost certainly make your web-site a bad reputation. There one is an exception, though. You can write posts just like this one.
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