Panasonik stereo, Nolia phone and Addidos shoes

PanasonikPanasonik, Pawasonic and similar tweaks are used by manufacturers producing cheap Panasonic counterfeits. Other brands are being faked as well. You can buy Addidas (Adidas) and Nolia (Nokia) and bunch of other fake stuff. I am not quite sure why people do it, perhaps hoping that a lot of consumers do not know how the brand name is spelled.

Same tweaks are used by some web-site optimizers to attract extra visitors from search engines. Just for curiosity I’ve looked at the Google’s results for the word Panasonik. I was surprised  to see quite a number of sites using the word Panasonik instead of Panasonic, even in the titles. And those sites are selling not Panasonik counterfeits, but the real stuff.

Please note that this research was done on Russian sites only and may not be true for the English ones.

I believe this kind of tweak is pretty effective for search engine optimization, at least for some words. For example for the word Panasonik about 8000 searches are done monthly in the most popular Russian search engine, Yandex. However, their use will almost certainly make your web-site a bad reputation. There one is an exception, though. You can write posts just like this one.

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13 Comments »

Manila Mom June 4th, 2007 @ 6:15 am

I think that’s rampant outside the U.S. It certainly is here in the Philippines.You’ll see faked name brands everywhere, not only in sidewalks and bazaars but even in malls. They cover everything from appliances and gadgets to clothing, shoes, bags, sunglasses and even makeup. Oh yes, also movies and tv series in vcd and dvd, as well as software and games. You really have to check everything to make sure you’re getting the realthing. Better still, buy from an authorized dealer. Many people still choose to buy the cheap fake brands though.

shaz June 12th, 2007 @ 7:00 am

nice blog (checking the no follow blogs)

Brenda June 13th, 2007 @ 11:02 pm

Like your blog, I look forward to more blog reviews.

Michael June 13th, 2007 @ 11:30 pm

Thanks Shaz and Brenda. i wish i had more time for blogging.

A Watts June 19th, 2007 @ 12:55 am

I’ve been using the misspelling strategy for quite some time and have seen some very good results from it! The more subtle you can make it, the better (such as the post you just made ;) )

Absinthe Fever June 26th, 2007 @ 12:05 am

Michael, don’t let this blog die :(

perde modelleri June 28th, 2007 @ 11:14 am

Don’t forget to add SQNY, one of my favorites.

Michael June 28th, 2007 @ 1:41 pm

SQNY, I have not heard of that one ) Thanks!

Utah SEO July 20th, 2007 @ 7:51 pm

I’m still waiting to find a good misspelling online. I have a friend that makes an easy $5000 USD a year on a misspelled website

stor perde September 18th, 2007 @ 1:04 pm

don’t forget to add sqny

Promotional Dude December 15th, 2007 @ 11:48 pm

As an owner of a trademark I can tell you that even misspellings are covered under the mark as confusing or too similar varieties of the mark especially when applied to the same or similar types of products. They might as well just use the name outright, the mis spelling won’t keep them out of court. The only thing that keeps them out of court is they most likely are not US companies. I would expect that to change as attorneys in other countries become more familiar with the internet as it applies to their country, and they want to get a nice paycheck from these trademark holders.

mark April 7th, 2008 @ 5:28 am

thanks, it helps a lot

webdesign June 20th, 2008 @ 10:07 pm

Great info thanks for sharing.